A well prepared boat makes all the difference. It increases the saleability of the boat and makes it outstand from the others. The message is very clear: a boat presented in it’s best possible condition will be understood as a very well kept boat and will be emotionally engaging for buyers. It has to be in pristine condition, washed and treated from the highest antenna to the deepest bilge, through decks and cabins, all the way down to the engine room.
It’s probably the most important factor, often underestimated, and in which we put a lot of effort. With presentation me mean:
HOW the boat is presented (photos, videos, virtual tours, brochures, etc.)
WHO is presenting it to prospective buyers, showing it during a visit or sea trial, etc.
WHERE it is displayed or located. Here’s where Nautamarine really makes a difference.
The highest level of both local and global exposure for your boat can only be achieved through effort, methodology and professionalism. And since we only have one chance to make a first impression, this promotion has to be conducted under a meticulously studied strategy. Most of the decision of purchasing a specific boat is taken by clients online, before even contacting a sales person, which leads us to a permanent research and adaptation of our own Sales and Marketing Plan. In today’s marketplace, to effectively sell your yacht you need a new approach based on modern advertising and marketing methods. An approach that uses multiple media and communication channels in addition to multiple listing sites.